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Airtel today launched ‘Airtel Ads’ marking its entry into the advertising industry. Airtel Ads will allow brands to display ads among its subscriber base of over 320 million customers across different businesses including mobile, DTH and houses .
Airtel during a release said it uses the telco’s “deep science capabilities” to make high engagement and high impact campaigns. It added that Airtel customers receive only the foremost relevant brand offerings and not unwanted spam.
“Airtel Ads breaks new ground within the USD 10 bn Indian advertising industry. By abstracting Airtel’s unique strengths of quality customers, best-in-class network and world-class digital platforms, Airtel Ads offers innovative channels for brands to succeed in the proper audiences. What truly differentiates Airtel Ads is its razor-sharp specialise in quality over quantity and real impact vs vanity metrics,” said Adarsh Nair, Chief Product Officer, Bharti Airtel.
Airtel also highlighted how its mobile customers have the very best average monthly data consumption at 16.8GB and therefore the highest monthly ARPU of ₹166. Airtel customers also will tend the selection to opt in and provides consent if they need brands to point out their promotional campaigns. at the present , Airtel Ads doesn’t have any rewards for patrons . “Airtel Ads delivers superior returns on brand spends and focuses on relationships with customers instead of just delivering online impressions,” the corporate said in its release.
Airtel Ads has been made official after running a beta trial where the corporate said it delivered successful campaigns over 100 brands across multiple categories including FMCG, BFSI, and digital startups. Airtel Ads’ early advertisers include PepsiCo, Zomato, CRED, Lenskart and Cars24.